PRODUCT STRATEGY & INNOVATION
Impact Projects
SELECTED WORK
SYSTEMS THINKING · SERVICE STRATEGY · PRODUCT STRATEGY · CONTEXTUAL RESEARCH
Rethinking agricultural advisory. Designing for scale.
Reframing a low-adoption AI chatbot around the human dynamics of farmer–advisor interactions, creating the foundation for a service that grew from a few hundred users to 2M+ farmers globally.
PRODUCT . VOICE AI · DIGITAL INCLUSION · HUMAN–AI INTERACTION · USER RESEARCH · SYSTEMS THINKING
Reimagining banking for everyone
Rebuilding a banking experience around customers’ mental models, literacy and digital confidence. From research and product strategy through model development and pilot, India's first voice-AI banking app with more than 1 Million+ transactions at launch.
VENTURE BUILDING · ECOSYSTEM STRATEGY · PRODUCT VISION · INNOVATION STRATEGY · STANDARDISATION
From fragmented processes to an ecosystem standard
Leading discovery and product vision for a shared Letter of Authorization flow across shippers, carriers and solution providers; bringing together documentation, compliance and ecosystem standardisation.
AI STRATEGY · SYSTEMS THINKING · INNOVATION STRATEGY · PRODUCT VISION · DIGITAL ECOSYSTEMS · LINKED OPEN DATA
Reimagining cultural institutions for the AI era
Developing an AI strategy, product vision and 10-year direction for how Nieuwe Instituut could connect its platforms, collections and emerging technologies.
Select Clients & Collaborations
HOW I WORK
From signal to system to reality.
MANIFESTO
Systems evolve. People evolve.
Technology evolves.
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AI & Intelligent Systems
Conversational, voice, agentic, I help you understand what AI actually means for your business, where it fits, and how to experiment safely. Not adoption for its own sake.
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Digital Twin
Beyond simulation - as systems and behaviour. A lens to understand, predict and design how things actually work, enabling observability, scale and control in a phy-gital world.
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Interoperability & Linked Data
Systems that talk to each other, share meaning and scale across ecosystems. The invisible infrastructure that makes complexity possible.
Applied Innovation, without the hype
