by anandita punj
Designing better products, better decisions, and better futures.
Every organisation reaches a point where incremental improvements are no longer enough.
You might be launching a new product, navigating organisational complexity, exploring AI, or preparing for what's next. Whatever the challenge, my role is to help you make better decisions through strategic design, systems thinking, and human-centred innovation.
Each engagement is tailored to your context, but they generally fall into four areas.
Strategic Experience Design
Build products and services people actually need.
Research, strategy and design combined to reduce uncertainty before expensive decisions get made.
->User research / Product discovery / UX strategy / Journey mapping / Service design / Design direction
6–12 weeks
from €12,000 - 50,000
Systems Thinking & Human-Centred AI
Design for complexity, not just technology.
Where people, process, strategy and AI intersect, building solutions people trust and organisations can sustain.
->Systems Mapping / Innovation Strategy / Human-Centred AI / Ethical AI Frameworks / AI Opportunity Discovery / Design-led Transformation
8–12 weeks
from €18,000 - 60,000
Specialist Engagement
Future Readiness Scan
See where you are. Design where you're going.
A strategic review of your product, experience, and organisation - closing the gap between today and your 5–10 year vision.
->Stakeholder interviews / UX & service review / Systems mapping / Opportunity areas / Roadmap / Executive presentation
4–18 weeks
From €12,000
Specialist Engagement
Venture Building
Turning ambitious ideas into viable ventures.
Partnering with founders to shape new ventures: from opportunity to launch roadmap.
->Opportunity Discovery / Business Model Exploration / Customer Validation / Experience Design / Go-to-Market Thinking
Custom Proposal
Not sure which fits?
Every project starts with a conversation. We'll find where the biggest opportunity lies and shape the engagement around it.